Our Story

Radiate Joy is a female founded beauty company that encourages everyone to find their joy with 100% natural skin care. We pride ourselves in bringing our customers the highest quality ingredients with exceptional results.  All our products are antioxidant rich, vegan, cruelty free, paraben free, and made with Love in the USA!  
Radiate Joy was founded in 2021 by Joy Genuardi Mears. Joy began using organic, single sourced Baobab Oil for her dry skin and immediately loved the results. She knew this was an ingredient was crucial for preventing anti-aging that should be in the forefront of the beauty industry. From there she created individual products that are effective and provide a natural radiance.  Joy carefully crafts each product with the goal of helping people feel and look their best.
Here at Radiate Joy, we advocate for women’s mental health and well-being. We donate a portion of our proceeds to organizations that support and enable access to care in all communities. We believe in self-care, empowerment of underrepresented groups, and sustainably sourced, natural skin care.  
From your skin to within- Radiate Joy !